I think I am a savvy consumer, but even I got fooled when California Ranch branched out into global oils.
Now I know I have to read the entire label.
Time for COR to get a new name.
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Chris Calvert
In addition, olive oil labeled as extra virgin should be required to have the certification stamp on the bottle as well. There is a lot of "California" olive oil sold in retail stores that is not certified yet is labeled as "Extra Virgin" olive oil. Truth in labeling for olive oil goes far beyond just the issue with "California". It is unfair to producers that go through the process to get their oil certified as Extra Virgin to be forced to compete in the retail market against other oils that claim to be Extra Virgin yet have failed to go through the appropriate certification process.
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Liliana Scarafia
"Truth in labeling" should really mean it. Why in this case the emphasis is solely in the word 'California' when we have flavored or infused olive oils labeled extra-virgin or made with EVOO? This is unfair competition to all growers striving for the quality that the words 'extra-virgin' mean. There should not be any allowance to confuse consumers. Extra-virgin should be used for products that are exclusively produced from olives. Period.