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3 years ago
MARK
PEOPLE ARE STUPID! THE BITTERNESS IS THE INDICATOR OF ITS HEALTH BENEFITS AND QUALITY! THE MORE BITTER, THE BETTER!
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3 years ago
Nancy Harmon Jenkins
Interesting that in a taste test run at UC Davis some years ago, California consumers overwhelmingly preferred the taste of rancid oil. There's still a huge amount of education to be done.
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