I believe the SHD growing style is the biggest competitor to traditional olive farming. It has made the availability of quality non-defective olive oil affordable and available to the masses, and commands a higher price than standard supermarket oil. It is also profitable, one of the hardest tasks in EVOO production, so we can expect it to keep growing at a rapid pace. Hand crafted artisan production will have a hard time standing out when introducing true Extra Virgin to ones who have experienced SHD oil before, forcing them to still struggle with competitive pricing. Time will tell.

Your paper might do better if you stop fly pimping the climate change carbon tax scam. But I suppose if olive growers will be a beneficiary then I understand. You want to know the biggest problem with pricing? Education of the consumer. 99% of the world see's olive oil as an expensive fry oil. If you can get the word out of it's benefits I think you would be amazed. The word " Oil " is a marketing problem. People don't understand that it is a fruit juice, and that the good quality product is drinkable.