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4 years ago
Very good written story. It will be valuable to anyone who employess it, including me. Keep doing what you are doing - looking forward to more posts.
5 years ago
Good to see you are writing about what is really going on. I had no idea about clickbait and why people write crap like this to get people to go to their ads. Good read.
5 years ago
Why doesn't the industry all work together on the fake olive oil clickbait problem? It mentions 14 companies yet Deoleo seem to be the only one doing anything about it.
5 years ago
I checked on Google, 14,000 posts on the " 14 fake olive oil companies" that's one big pile of fake for Deoleo to clean up. Good on you for stepping up. Good luck!
5 years ago
Fake olive oil stories -what is the advantage of doing this? Making money from ads or more like a competitor playing dirty tricks?
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5 years ago
Robin, these are competitors playing dirty tricks. The one that plays it really dirty is Pompeian. They sell all kinds of blends with 85% of canoa oil and 15% of olive oil. However, they put a huge label in the front of the bottle saying "OLIVE EXTRA". They get the consumers confused, they offer the lowest prices (make no mistake, they are cheap for an obvious reason), they are the ones with the highest market share, and they attack the rest of competitors with dirty tricks like this one. They should be sued and we must spread the word.
5 years ago
Looks like Facebook strikes again. Whilst they sprout their commitment to eliminating Fake news - they really don’t seem to have any control, having allowed the fake olive oil news to continuously circulate.
5 years ago
It’s disappointing to see all these fake olive oil stories - I am glad to read Bertolli is taking this on and not ignoring it like most Olive Oil brands are doing. It shines a light on an industry that needs to work together, in the end it damages the wider category.
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5 years ago
You are totally right, Lara. The olive oil industry is being damaged by the goals pursued by brands like Pompeian. It is totally unacceptable to have a brand that boasts about the USDA quality monitoring seal, while its parent companies (the Spanish Dcoop and the Moroccan Devico) ara being fined at their home countries by importing low quality olive oil from Africa and mixing it with Spanish olive oil. It is important to underline that the European legislation allows to do that if and only if the resulting olive oil is sold in other countries. Since Dcoop sells the olive oil to Pompeian, guess who are buying that bullshit... Pompeian should be sued.
5 years ago
Great article, it’s good to see that there is an open discussion around the implications of fake news and the obvious confusion it can create. Congratulations to Deoleo for taking a leadership position here, and looking behind all the click bait articles to give us the facts. Keep up the good work.
5 years ago
The author said it well: what is needed is not more websites and mud-throwing but instead to invest in better quality and transparency
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5 years ago
Gavin, that is precisely what they tell you in that website. It also seems that they will launch a large advertising campaign to make this point clear.
5 years ago
Good job and good news! I'm glad that Deoleo and its brands provide relevant information and strive to provide information to consumers. That's the way to go! Demanding quality standards must be created in the US to ensure that no producers take advantage of high prices to sell low quality olive oil. In my opinion, producers must step forward and be transparent, proving that they are committed to high standards and that these are enforced. In that respect, it is interesting to point out that 'The Olive Oil Times' recently underlined the fact that Pompeian, the largest American oilve oil brand, and its parent companies could possibly be playing dirty by importing cheap and low quality olive oil to Spain, and exporting the resulting blend as original Spanish olive oil. The US Department of Agriculture should launch an inquiry ASAP.
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5 years ago
Pompeian is NOT the largest olive oil brand. Transparency is important and so are facts.
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5 years ago
That's what Pompeian always tells the media. Check out their press releases! You can sue them if you don't agree...
About Pompeian Group
Baltimore based since 1906, Pompeian, Inc. is America’s largest national brand of olive oil, best-selling wine vinegars and a variety of cooking sprays. Pompeian is the first brand to carry the USDA Quality Monitored seal on its extra virgin olive oil and works with numerous third parties, including the North American Olive Oil Association, to ensure the quality of its products. In addition, the company conducts daily testing through its very own American Oil Chemist Society accredited Pompeian Sensory Panel in the state-the-art Pompeian Quality Control and Research & Development Center.