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Richard Meisler
A very good article. Say's it like it is. We farm naturally, don't filter our oil, label to the max. I pour oil 4 days a week at at upscale resort. Most of the people when asked how they shop only read the front label. When i show them the back label they start asking questions. i have the answers, and they buy my oil. If we can keep educating people the market will thrive. good show. San Miguel Olive Farm CA.