After looking at Brightlands website I could not determine variety of olives, harvest date or who certified them as EV. They have cutesy names and boast about the high polyphenols. Perhaps, before they criticize others, they should make good on their bonafides.

Maybe that's what it takes to get noticed in a crowded field: hyperbole, deceit and trash-talking your competitors on social media.

Exactly the kind of selfish, nearsighted marketing that erodes trust and hurts the entire sector. People like Iyer have no respect for others and are interested only in short-term personal gains.