[…] Effectiveness (goal orientation) - Effectiveness is your ability to make progress towards a goal or outcome. This is why goals are so important. A goal lets you measure whether you’re being  productive and or just active. The person in the example above might be productive if his goal is to sign new clients and he has just responded to 100 leads. But if the emails have nothing to do with his goals, he’s potentially not being as effective as he could be. Effectiveness is all about choosing what work to focus on. (Read my other blog post: Dissect Your Goals to Make Them More Achievable) […]