Some questions may " scare " the Client . So option to facilitate their understanding .
A question about the newness of the initiative to the organization may help. As some companies just want to put old wine in new bottle and sell it back .
Very valuable content. It doesn't just apply to consulting, I can see small businesses using it in a wide variety of services. I would use these questions as an opportunity to insert additional value benefits so clients can see new reasons to hire the freelancer because they did not think it of themselves.
Thanks for sharing:)