Hi, thanks for that post. I would be highly interested in the content that you've skipped, that is "big name publishers, such as The New York Times, Guardian". Can you write some day a post focused on the effectiveness of their work? By "the effectiveness" I don't think about reaching the audience only, but also I am wondering if - in your opinion - they simply do good infographics? Are they one step forward or one step back comparing with professionals like you? Btw. have you ever thought to describe infographics in terms of rhetorics?